The guide consists of 16 chapters and case research of cutting-edge analysis (macro, meso and micro) on the most recent technological developments and advances, that are revolutionizing the wine tourism sector and remodeling the best way wine tourism is designed and delivers wine tourism experiences in varied methods wine areas worldwide together with Portugal, Greece, Australia, Canada and France.
The brand new guide entitled”Expertise Advances and Innovation in Wine Tourism” by Marianna Sigalacombines principle and observe based mostly on current analysis findings, which one has to do with the development of technological developments and improvements that happen in wine tourism.
Applied sciences have all the time been the technique of supporting, enriching in addition to reworking wine experiences and propositions, wine tourism actors in addition to wine vacationers themselves. The need of survival, ensuing from the competitors of the actors, companies and locations concerned in wine tourism, on a world stage, particularly after the restart from the COVID-19 disaster, imperatively lead the market to evolve and diversify utilizing the technological innovation, on the stage of manufacturing and administration. The proximity, connections and ecosystem constructing between the tourism wine trade and the expertise sector have confirmed how essential they’re in constructing mutual synergies and partnerships between these two sectors, in addition to the necessity to make the sector extra sustainable and resilient.
The guide consists of 16 chapters and case research of cutting-edge analysis (macro, meso and micro) on the most recent technological developments and advances, that are revolutionizing the wine tourism sector and remodeling the best way wine tourism is designed and delivers wine tourism experiences in varied methods wine areas worldwide together with Portugal, Greece, Australia, Canada and France. As well as, the concluded case research present how wine tourism operators and locations can domesticate, assist and implement innovation at varied ranges, together with expertise, course of, enterprise mannequin and/or ecosystem. Ecological wine tourism programs is not going to solely result in sooner, extra environment friendly and productive wine innovation, but additionally to extra versatile, adaptive and resilient tourism operators.
The guide consists of two sections:
1) The primary part refers back to the utilization, improvement processes, advantages and dangers of rising and demanding applied sciences in wine tourism. The eight chapters of the module concentrate on the three important applied sciences within the wine sector, specifically:
- social media,
- on smartphones and cell apps and
- in digital actuality
2) The second unit of chapters is expounded to innovation and modern processes of wine tourism. The six chapters gathered within the second a part of the guide take care of two major subjects associated to innovation in wine tourism:
- the elements influencing innovation at macro, meso and micro stage,
- the varieties of improvements within the area of wine tourism
Within the third chapter with the contribution of Marianna Sigala and Dimitris Stergiou, proof is supplied, by way of the worldwide community of wine areas, referred to as Nice Wine Capitals, on methods to institutionalize the wine enterprise awards.
Giota Moschopoulidou is a graduate of Tourism Enterprise Administration and a Graduate of the Postgraduate Diploma of the Aristotle College of Thessaloniki, with a scientific specialization in “Tourism and Regional Growth”. She is professionally lively as a Scientific Tourism Growth Marketing consultant, with a few years of expertise within the spectrum of tourism improvement and specialization in Tourism Advertising and marketing and Regional Growth. As a scientific editor of TravelDailyNews, she writes on Growth/Sustainability/Innovation-Expertise/Different Types of Tourism and Tradition points. She is liable for the scientific guide displays of tourism.